Don't forget these places when distributing your business cards
Plus a few bonus tips!
Most pet sitters have tight budgets when it comes to advertising and marketing their business. Although business cards are not a huge expense every penny does count so where you place your cards matters.
Pet sitters know the obvious - bring your business cards to your local pet offices and groomer salons. But what are other really good places to put your cards in order to catch the eye of pet owners in need of a professional pet sitter?
First, a rule of thumb that I always followed - never leave your business cards anywhere without asking permission. This does a couple of things - it is a respectful thing to do, and it gives you an opportunity to talk about your business and meet your local vet and groomer staff. Even if the answer is "no" you have talked about your business and made a contact.
Once a month I would do "marketing runs". I'd have a pre-made list in my service area and I'd have pre-counted rubber-banded piles of business cards AND flyers ready to drop off at area businesses.
Here is a general list of places I'd put my business cards. Compare what you do to this list and see how it does. If you've put your cards in additional places than I have listed here, let me know (email@example.com). I'd be interested to know.
Besides vets and groomers......
Kennels and doggy daycares.
Hotels, Motels, Inns, B & Bs.
Pet supply stores - chain and independent.
Chamber of commerce (if you are a member).
Grocery store bulletin boards.
Large companies (employees travel and need pet sitters).
College bulletin boards.
A FEW BONUS TIPS
Always carry some pre-bundled cards and current flyers in your car just in case you drive by a business that might be a good fit for you to market there.
Ask some of your clients to post a flyer or drop off a few cards at their places of work.
The best marketing is a good reputation and word of mouth from your clients to their contacts.
High tech advertising via websites and the like are great too but don't discount the importance of physical places in your community. People live in the physical word and cyber space is just another tool, but not always the most important.
STAY TUNED: MY NEXT BLOG POST WILL BE ON WHAT TO PUT ON YOUR BUSINESS CARD SO IT CAN BE A MORE EFFECTIVE MARKETING TOOL.